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OAKËI is a multipurpose beauty brand that benefit those looking for simple beauty routines and instant gratification, without having to compromise the wellness of the environment. Through natural and eco-friendly beauty essentials, we can easily master worry-free beauty rituals that are safe for us and the environment.
We source locally. With Israel being a very small country, it gives us the opportunity to drive south to the heart of the western desert & north to the leafy mountains, reaching different farms and outsourcing some of the best cold-press natural and essential oils in the country, while supporting their local businesses.
It was the year 2017 when Sharee, our founder, immersed herself in the natural beauty world and fell fast and deeply in love with all that nature has to offer. She also got to learn about the toxins, and harmful ingredients that are easily found in mainstream personal care products that are used by many on a daily basis. This was a shocking reveal, but also a big eye-opening reality, and she felt the need to do something about it.
After extensive research, learning about the Ayurvedic and holistic industries and, of course, countless trials and errors, Sharee formulated the beloved TLC Dry oil. A botanical blend of 8 seed + fruit oils meant to nurture and soften our skin, hair & nails. With the creation of the product, a new brand was born and what once was only a dream finally became a reality.
Her mission is to bring self-care back to the top of our priorities by adapting simple beauty rituals than can make a big impact in the way we look and feel.
As a bright mind once said: self-care is not selfish.
Alon (אַלּוֹן), is a given surname, which means "oak tree" in the Hebrew language, and it's also the name of Sharee's husband; while the oak tree symbolizes all that is true, wholesome, stable, and noble.
